GOODWOMAN

BRAND IDENTITY

GOODWOMAN (an abbreviation of North of Piccadilly) is the
grown-up restaurant from the team behind the
Ottolenghi cafés. The brief was to create a brand for a
sophisticated environment with a warm, human
persona. It had to look cool, but not cold. Our work
centred on the golden ring that represents a plate, a
reference to the letter O for Ottolenghi and, perhaps,
even a halo?
Bacardi Packaging

All design details and typographic treatments are sourced from or
inspired by the family’s incomparable archive of design heritage. Our
intention was to create a marked contrast with the previous packaging
by including detail about the making of the rum and its history. This is
also expressed through the tactile qualities of the paper, print and
finishes that echo the care that goes into the making of the rum.

The Details

AThe bottle labels are printed on cane fibre, a by-product of sugar cane,
intrinsic to the making of Bacardí rum. The new bottle is based closely
on those used in the nineteenth century and features embossings and
messages unique to Bacardí.